Tinder has launched a new campaign to bring more diversity to our much loved emojis. The goal of the campaign is to have greater representation of all types of love. Tinder believes that there is an emoji for everything, from salsa dancers and champagne to same sex couples, but there are no emoji’s that represent interracial couples.
“At Tinder, we believe that no one should ever feel unrepresented or unseen. Love is universal, and it’s time for interracial couples to be represented in our universal language,” the brand said on its emoji campaign site.
The campaign was launched with a 60-second spot by Marcel Sydney and shows what a world with interracial couple emojis could look like.
A recent global survey from Tinder found that 52 percent of global participants noted that interracial couples were not well represented through emoji, memes and GIF’s.
Rosette Pambakian, head of brand at Tinder says “We care about the causes that are important to our millennial user base, so we created this campaign to fight for Emoji equality to ensure everyone feels represented”.
The spot is accompanied by a Change.org petition to further its cause, which you can sign here. The team at Tinder co-authored the petition with Reddit co-founder Alexis Ohanian. Once the petition has enough signatures, it will be sent to Unicode Consortium, the nonprofit organization and governing body for all things emoji.